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Conceptual metaphors are pervasive patterns of thought where one idea or conceptual domain (the target) is understood in terms of another domain (the source). These metaphors are embedded in everyday language and thought, structuring our experiences unconsciously. For instance, the metaphor "ARGUMENT IS WAR" shapes the way we talk and think about arguments:
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== Conceptual Metaphor Theory ==
  
"He ''attacked'' my point."
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Conceptual Metaphor Theory is a framework developed by George Lakoff and Mark Johnson in their 1980 book, "Metaphors We Live By". The theory posits that metaphors are not merely linguistic expressions but fundamental mechanisms of human thought, influencing how we perceive, think, and act. Conceptual metaphors are pervasive patterns of thought where one idea or conceptual domain (the target) is understood in terms of another domain (the source).  
  
"I ''defended'' my position."
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For instance, the metaphor "ARGUMENT IS WAR" shapes the way we talk and think about arguments:
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- "He ''attacked'' my point."
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- "I ''defended'' my position."
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- "She ''won'' the argument."  
  
"She ''won'' the argument."
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In the examples above, the domain of war (source) provides the framework for understanding arguments (target). Lakoff and Johnson (1980) proposed that many of the things we ''do'' in arguing are partially structured by the concept of "war". Eventhough there aren't any physical battle but there is a verbal battle and the structure of an argument (attack, defense, counterattack, etc) reflects this.
  
In the examples above, the domain of war (source) provides the framework for understanding arguments (target).
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Lakoff and Johnson, then categorized conceptual metaphors into three distinct types of metaphors which include structural, orientational, and ontological metaphors.
  
This entry is still in progress
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== Structural Metaphor ==
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Structural metaphor is a type of metaphor that conceptualizes a more abstract thing into a more abstract concept. Structural metaphor are based on two domains, the source domain and the target domain. It assumes that the target domain is based on systematic correlations in our daily experience. An example of a structural metaphor given by Lakoff and Jphnson in the concept "time is money, time is a limited resource, time is a precious object" is:
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- You waste my time
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What to write next:
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- examples of structural metaphors
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- The definition of orientational metaphors
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- Some examples of orientational metaphors
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- The definition of ontological metaphors
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- The example of ontological metaphors
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Reference
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Lakoff,G., & Johnson,M. (1980). Metaphors We Live By. The University of Chicago.

Latest revision as of 06:55, 30 May 2024

Conceptual Metaphor Theory

Conceptual Metaphor Theory is a framework developed by George Lakoff and Mark Johnson in their 1980 book, "Metaphors We Live By". The theory posits that metaphors are not merely linguistic expressions but fundamental mechanisms of human thought, influencing how we perceive, think, and act. Conceptual metaphors are pervasive patterns of thought where one idea or conceptual domain (the target) is understood in terms of another domain (the source).

For instance, the metaphor "ARGUMENT IS WAR" shapes the way we talk and think about arguments: - "He attacked my point." - "I defended my position." - "She won the argument."

In the examples above, the domain of war (source) provides the framework for understanding arguments (target). Lakoff and Johnson (1980) proposed that many of the things we do in arguing are partially structured by the concept of "war". Eventhough there aren't any physical battle but there is a verbal battle and the structure of an argument (attack, defense, counterattack, etc) reflects this.

Lakoff and Johnson, then categorized conceptual metaphors into three distinct types of metaphors which include structural, orientational, and ontological metaphors.

Structural Metaphor

Structural metaphor is a type of metaphor that conceptualizes a more abstract thing into a more abstract concept. Structural metaphor are based on two domains, the source domain and the target domain. It assumes that the target domain is based on systematic correlations in our daily experience. An example of a structural metaphor given by Lakoff and Jphnson in the concept "time is money, time is a limited resource, time is a precious object" is: - You waste my time


What to write next: - examples of structural metaphors - The definition of orientational metaphors - Some examples of orientational metaphors - The definition of ontological metaphors - The example of ontological metaphors

Reference Lakoff,G., & Johnson,M. (1980). Metaphors We Live By. The University of Chicago.